It’s time to say goodbye to “post and pray”. Remember that job postings like a sales opportunity.
The job is the product. Your candidates are the customer. And you’re selling an opportunity.
So how do you get more customers, other hand, how do you have more potential manpower?
Below are 5 steps to help you to write an effective online job posting:
1. Clear job titles
Studies show that job seekers only spend 47 seconds to scan one page of search results.
That means the opportunity to reach the best candidates before your competitors happen within seconds.
What can I do to win?
The first: be clear and concise (effective to administrative assistant or receptionist)
Use common terms your job seeker would use
Ineffective director of first impressions
The second: avoid keyword overload
Keep the length to around five words or less
The third: Don’t use shortcuts
Avoid only using acronyms or abbreviations
2. Concise job descriptions
It’s clear that candidates will never read an entire job description.
That means you need to get to the critical parts of the job role and you need to get there fast.
How can I do?
First – Summarize the role
Drill down to the most important job functions
Then – List job responsibilities
Choose the five most relevant daily tasks to highlight
Now – Make it easy to read
Use down-to-earth language and keep it concise.
3. Compelling company story
When a job seeker finds multiple postings for the same position, they rely on the company description to choose what’s right for them.
That means you should use your company story to sell the job seeker on why he or she should work for you instead of your competition.
How can I do?
Include a brief history of your company:
List when and why you were founded
Detail what your company does:
Who you serve and what products/ services you offer
Share the size of your company:
Through the numbers of employees, locations or clients
Incorporate your company’s ethos:
Choose a writing style and word that match your culture
4. Optimized ads
The most common starting point for job seekers is searching via a search engine like google or yahoo.
That means it’s critical to understand how to optimize posting so they have better placement in search results.
How can I get searched and found?
Pay attention to keywords:
Include common words or phrases job seekers use into the title & body
Location, location, location:
Always include the city and state of your open position
Use search optimized URLs:
Rely on postings that incorporate the actual job title into the URL
Incorporate video:
Videos are more likely than text pages to show up in search results
5. Post away
Follow these simple strategies next time you’re writing a new job posting or revisiting an old one.
Simple tweaks can help boost your candidate response and effectively entice the right candidates to apply to your open position.
The job is the product. Your candidates are the customer. And you’re selling an opportunity.
So how do you get more customers, other hand, how do you have more potential manpower?
Below are 5 steps to help you to write an effective online job posting:
1. Clear job titles
Studies show that job seekers only spend 47 seconds to scan one page of search results.
That means the opportunity to reach the best candidates before your competitors happen within seconds.
What can I do to win?
The first: be clear and concise (effective to administrative assistant or receptionist)
Use common terms your job seeker would use
Ineffective director of first impressions
The second: avoid keyword overload
Keep the length to around five words or less
The third: Don’t use shortcuts
Avoid only using acronyms or abbreviations
2. Concise job descriptions
It’s clear that candidates will never read an entire job description.
That means you need to get to the critical parts of the job role and you need to get there fast.
How can I do?
First – Summarize the role
Drill down to the most important job functions
Then – List job responsibilities
Choose the five most relevant daily tasks to highlight
Now – Make it easy to read
Use down-to-earth language and keep it concise.
3. Compelling company story
When a job seeker finds multiple postings for the same position, they rely on the company description to choose what’s right for them.
That means you should use your company story to sell the job seeker on why he or she should work for you instead of your competition.
How can I do?
Include a brief history of your company:
List when and why you were founded
Detail what your company does:
Who you serve and what products/ services you offer
Share the size of your company:
Through the numbers of employees, locations or clients
Incorporate your company’s ethos:
Choose a writing style and word that match your culture
4. Optimized ads
The most common starting point for job seekers is searching via a search engine like google or yahoo.
That means it’s critical to understand how to optimize posting so they have better placement in search results.
How can I get searched and found?
Pay attention to keywords:
Include common words or phrases job seekers use into the title & body
Location, location, location:
Always include the city and state of your open position
Use search optimized URLs:
Rely on postings that incorporate the actual job title into the URL
Incorporate video:
Videos are more likely than text pages to show up in search results
5. Post away
Follow these simple strategies next time you’re writing a new job posting or revisiting an old one.
Simple tweaks can help boost your candidate response and effectively entice the right candidates to apply to your open position.
- See more: 9 steps to manage manpower effectively
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>>> Find out Vietnam manpower services supply
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1 comments:
Fantastic!Very nice information for viewer and this post surely give some useful tips to the readers. Trusted Manpower agencies in Nepal
Recruitment agencies in Nepal
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